UA-170695639-1 #205 Dr. Simon Starkey - Pricing Touches Everything in Veterinary Medicine - The Veterinarian Success Podcast

Episode 205

Published on:

1st Oct 2023

#205 Dr. Simon Starkey - Pricing Touches Everything in Veterinary Medicine

On this episode, I am joined by Simon Starkey BVSc, PhD, MBA -Simon joined me on episode #28 in 2020. He’s passionate about bringing data-driven decisions into veterinary medicine. He’s since our last episode started, Marquis Practice Solutions where he strives to improve private practice pricing strategies purposefully.

  • What’s purpose-driven profit maximization?
  • Top line is vanity - bottom line is sanity
  • His post "Whether you're using cost-plus pricing or have built your prices largely based off benchmarks and/or mystery shopping, you've almost certainly encouraged at least some inefficiencies and are unknowingly penalizing lean methods."
  • His YouTube video leveraging Google Trends and the veterinary industry.
  • When a service offering should be eliminated, even if it’s a higher revenue-producing offering. How should an owner review and determine that?
  • Mark-ups on pharma - how does one determine this?
  • How should veterinary practice owners think about a recession or potential recession?
  • And so much more!

Guest Links

Dr. Starkey's LinkedIn

YouTube Video mentioned

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About the Podcast

The Veterinarian Success Podcast
Welcome to the Veterinarian Success Podcast where you go in-depth with a veterinarian specific financial planner Isaiah Douglass, MBA, CFP® to hear stories, opinions, and leading information about the world of veterinarian medicine from industry professionals. The podcast covers topics relating to the clinical, business, financial, and personal side of to help encourage, promote, and advocate for a healthy and happy standard of care for veterinarians, their families, their staff, and their businesses.

About your host

Profile picture for Isaiah Douglass, MBA, CFP®, CEPA

Isaiah Douglass, MBA, CFP®, CEPA

I am a former CERTIFIED FINANCIAL PLANNER™ and a Fee-Only advisor.