#205 Dr. Simon Starkey - Pricing Touches Everything in Veterinary Medicine

On this episode, I am joined by Simon Starkey BVSc, PhD, MBA -Simon joined me on episode #28 in 2020. He’s passionate about bringing data-driven decisions into veterinary medicine. He’s since our last episode started, Marquis Practice Solutions where he strives to improve private practice pricing strategies purposefully.

What’s purpose-driven profit maximization?
Top line is vanity - bottom line is sanity
His post "Whether you're using cost-plus pricing or have built your prices largely based off benchmarks and/or mystery shopping, you've almost certainly encouraged at least some inefficiencies and are unknowingly penalizing lean methods."
His YouTube video leveraging Google Trends and the veterinary industry.
When a service offering should be eliminated, even if it’s a higher revenue-producing offering. How should an owner review and determine that?
Mark-ups on pharma - how does one determine this?
How should veterinary practice owners think about a recession or potential recession?
And so much more!