UA-170695639-1 #178 Keith True, DVM - Helping Veterinarians Reach Their True Potential - The Veterinarian Success Podcast

Episode 178

Published on:

19th Mar 2023

#178 Keith True, DVM - Helping Veterinarians Reach Their True Potential

In this episode, Dr. Keith True, a veterinarian, and entrepreneur joins me. He is a managing partner at the Animal Care Center of Downers Grove, a Member of the Board of AccessVet, and the Founder of True Vet Potential (which we will spend the most time on today). We discuss the following:

  • How we met and got to know each other.
  • What is True Vet Potential - why it matters.
  • The three stages of Dr. True's progression through TVP.
  • The idea of compassion and finances not being mutually exclusive.
  • Ownership options - corporate vs. private practice.
  • The four areas which are causing burnout.
  • Why job titles don't define people.
  • And so much MORE!

True Vet Potential Website

Dr. True's LinkedIn


Our Sponsors

GuardianVets (be sure if you reach out to mention us for 50% off your first month)

APEX Design Build

Panacea Financial

Shepherd Veterinary Software

Point Grey Veterinary Hospital - Associateship Role HERE

Innovative Veterinary Management Solutions (IVMS)

Job Links from the end of the episode

  • Fort Walton Beach (email:
  • Northern Vermont (email:
  • Northern Indiana
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About the Podcast

The Veterinarian Success Podcast
Welcome to the Veterinarian Success Podcast where you go in-depth with a veterinarian specific financial planner Isaiah Douglass, MBA, CFP® to hear stories, opinions, and leading information about the world of veterinarian medicine from industry professionals. The podcast covers topics relating to the clinical, business, financial, and personal side of to help encourage, promote, and advocate for a healthy and happy standard of care for veterinarians, their families, their staff, and their businesses.

About your host

Profile picture for Isaiah Douglass, MBA, CFP®, CEPA

Isaiah Douglass, MBA, CFP®, CEPA

I am a CERTIFIED FINANCIAL PLANNER™ and a Fee-Only advisor. I left a large national firm to found a solo financial planning firm in 2018 to pursue a planning approach dedicated to identifying ways to grow the net worth of veterinarians and dentists. In the summer of 2020, I merged with another financial advisor and became a partner in Vincere Wealth Management.

To check out Vincere Wealth Management ➡