UA-170695639-1 The Power of Storytelling in Marketing for Veterinarians - The Veterinarian Success Podcast

Episode 10

Published on:

7th Jul 2019

#10 Robert Sanchez - Marketing, Philosophy, and The Power of Story Telling

In this episode, I have the pleasure to talk with Robert Sanchez CEO and co-founder of Digital Empathy a marketing company focused on serving the veterinarian community.

  • How a philosophy major that wanted to be a lawyer became a veterinary marketing guru?
  • Jeff Bezos, Elon Musk, Steve Jobs, Rene Descartes made an impact on him.
  • Why starting a business in hard in any industry, and the respect that he has for veterinarians that do just that. He shares his first foray into business was not successful at all.
  • How marketing within veterinary medicine often times can't see the forest for the trees, and many marketing efforts are boring and too generic.
  • How the fear of failure and feeling not good enough is what is holding you back. 
  • How marketing is a Hero’s Journey and the power of storytelling. 
  • Finally listen to the end where his version of success is so moving and powerful, which once you listen to his interview you will understand why. 

Digital Empathy Website -

Robert's Email - 

Imposter Syndrome Blog Post

Tim Ferriss - Fear(Less) Ted Talk 

Donald Miller - StoryBrand

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About the Podcast

The Veterinarian Success Podcast
Welcome to the Veterinarian Success Podcast where you go in-depth with a veterinarian specific financial planner Isaiah Douglass, MBA, CFP® to hear stories, opinions, and leading information about the world of veterinarian medicine from industry professionals. The podcast covers topics relating to the clinical, business, financial, and personal side of to help encourage, promote, and advocate for a healthy and happy standard of care for veterinarians, their families, their staff, and their businesses.

About your host

Profile picture for Isaiah Douglass, MBA, CFP®, CEPA

Isaiah Douglass, MBA, CFP®, CEPA

I am a former CERTIFIED FINANCIAL PLANNER™ and a Fee-Only advisor.